Pinterest is where you’re getting most of your blog traffic, right?! Whether Pinterest is your top traffic source or not (or you don’t know), crafting and art and making is all a very visual business. People want to pin your awesome blog post and awesome photos so they can come back and make your projects later or get inspired later or *gasp* BUY your stuff later. The BONUS to people pinning your work is that OTHER people on Pinterest, who have never heard of you or your blog will see your awesome work that that other person pinned, click on it and visit your blog. BYAAAAAAY!
But if your photo is not “optimized for Pinterest”, well, you may not get those amazing BONUS clicks from other people on Pinterest. And hey, that’s kinda what it’s all about – traffic! If you aren’t getting traffic from Pinterest, then your photos probably are not working as hard for you as they should be. You need to optimize those photos for Pinterest, baby!
*disclosure- this post contains affiliate links for which I make a small commission if you make a purchase. Gotta keep the lights on over here so I can keep using the interwebs to make these blog posts*
Making your Photos “Optimized for Pinterest” is a fancy way of saying that your photos are the correct size, proper orientation, and contain the right information to make them stand out on Pinterest. The best way to do that is with Adobe Photoshop via Adobe’s Creative Cloud Membership.
Photoshop Elements 10 – Download
Now, if you don’t have Adobe Creative Cloud or you are still raging against “the Man” and don’t wanna buy it, you can use some of these other options:
Here is an example of adding a title to a collage (made in PicMonkey):
Use your images to share a tutorial that will draw people to your site (made in Canva):
Create a long image that tells a story (made in Photoshop):
Make Polyvore style collages with titles that POP to catch people’s eyes in the Pinterest feed (made in Polyvore):
Sometimes you don’t have images but you can create a graphic that is highly “pinnable”(made in Canva):
Experiment with where you place the text on your long image. I like posts with text in the middle right now in summer 2015 but last fall I was doing posts with text at the top. At Alt Summit in June 2015, Peg Fitzpatrick said that she likes long images with a great image at the top and text at the bottom. Experiment and see what gets you the best results. Also, scroll through Pinterest and study the images that really catch your eye:
No. I actually have been experimenting with making a long pinnable image for the blog post and loading that image directly to Pinterest or using an app like Tailwind to add the image to Pinterest. Long pinnable images look weird on a blog. Use the long image as a promotional tool to pull people from Pinterest to your blog, using images from the blog post you’re sharing.
I hope this post gives you some great ideas for making more “pinnable” images for your blog. Please “pin” this blog post so you can refer to it again easily in the future.
A craft industry professional for over 14 years, Jennifer Priest has been featured in major publications and online by the likes of Apartment Therapy and MSNBC. Jennifer's digital marketing consulting firm, Smart Creative Social, has a prestigious client list in the craft and hobby industry, connecting influencers with brands, developing digital marketing strategy, and guiding clients in creating a solid social media strategy for their brand.
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