So, you want to use Instagram. Or you’re using Instagram and not sure why you are not getting the results you want. Here are a few quick tips for fine-tuning your Instagram startegy:
This is one of my past Instagram posts. Is it good ro bad? What does it communicate to you? Look through your past images and see how they make you feel. If this were someone else’s photo, would you like it or comment on it. Or buy whatever they are sharing about?
I was just chatting about “IG” with another designer I work with and we had some similar conclusions about what we like and what we don’t when browsing Instagram.
What makes us “unfollow”:
Now for the juicy stuff: What makes us follow and STAY a follower:
Real-World Examples of great Instagram posts:
Tarina Tarantino posted this beautiful photo – of course it has likes and comments in the first few minutes! It is bright and fun and has great detail.
Aida Mollenkamp is a food expert, cook book author, and more so it makes sense that she posted this pic of food. Note she also got 45+ “hearts” in less than 30 minutes. This is how you know you are “doing it right” – your audience responds positively. I am going to check back later because I want to see what she makes with all of these ingredients. That is “good social media”: she has my attention (and the attention of lots of other people).
Great use of whitespace by Tip Junkie – you can use an app on your phone to add whitespace to your photos before posting to Instagram or to use the full size photo, which will add whitespace to the square photos that are posted within in Instagram.
Using text and doing a giveaway — this isn’t the BEST example but an idea of what you can do by adding text to your photos before posting to Instagram. You’ll need another app to add text to your photos before posting to Instagram.
I hope this helps you with improving your Instagram outcomes! For more tips and tricks, subscribe to our newsletter.
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