Smart Creative Social - Page 9 of 9 - Smart digital strategy for creative businesses

Klout as a social tool – Klout gets new love from me

I have long been on the fence between neutral and negative about Klout. In case you don’t know what Klout is, here is a whole run down of the score and how it is calculated:   Klout Scores – Explained by Klout   The main reason I did not like Klout in the past is […]

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Facebook Is a Meticulous Content Curator – Unless You Pay Them

I read this article today: http://www.businessinsider.com/how-the-facebook-news-feed-works-2014-2 You remember when Facebook messed with the newsfeed algorithm in December and all of a sudden your reach and views and interactions on your Facebook Page plummeted. Yeah, I loved seeing my posts reach 0 people in 12 days. ZERO of the over 5700+ fans on one of my […]

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The Hashtag Explained. “Why do they say “hashtag”? That’s a pound sign.”

“Why do they say “hashtag”? That’s a pound sign.” This is what my dad said while watching the ads during the football game last Sunday. The teenage grandkids were reading off the hashtags as each ad showed on the TV. And it was irritating my dad because he didn’t understand it. “What is a hashtag? […]

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Easy SEO – in simple terms

I was recently asked if I had an organized, easy way to explain SEO. I just so happen to have one! Last year I wrote an article for Craft Industry Today about SEO. The field of Search Engine Optimization is very technical and analytical – I am not going to try to get into all […]

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Tips for Using Instagram

So, you want to use Instagram. Or you’re using Instagram and not sure why you are not getting the results you want. Here are a few quick tips for fine-tuning your Instagram startegy: Check out people in your niche and outside of your niche who are using it and getting converts. Look at how they […]

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How To Annoy Everyone On Social Media

If you’ve ever been at a party where someone is trying to sell you something, you’re familiar with how unsuccessful and obnoxious this tactic is. But people do it on social media EVERY DAY. There is something about not being face to face where we forget about how to communicate with people. I’m talking about […]

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How to Run A Successful Make N Take + The Best Way to Find Out You’re in a Magazine

The best way to find out you’ve been quoted in a magazine article is when someone else tells you about it. A few weeks ago, I was stopped by a local store owner in the lounge of the Hilton while attending the Craft & Hobby Association Trade Show in Anaheim, CA. We chatted about the […]

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How to Add Links to Your Blog – for Amazon Associates

I’ve been recommending to many of my artist and designer clients and friends to become Amazon Associates, especially if they have their own books or licensed product lines that they are regularly promoting on their websites. It is super easy to sign up to become an affiliate for Amazon.com – just follow the prompts on […]

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I Gots My Hand Slapped! A Facebook Page Promotions Discussion

Fear and panic strike when you get automatically logged off of Facebook on all of your mobile devices and an ominous message appears saying you must log into Facebook using a computer so that you can see an urgent message. As a Social Media Marketing Manager and Strategist, it’s my job to interpret the guidelines […]

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How to Invite People to Your Facebook Page

http://thefinerlist.com/bad-social-media-etiquette A friend posted a complaint about people who “friend” her on Facebook (FB) and immediately post a public note on her wall inviting her to “like” their business Facebook Page. It is good to have a Facebook Page if you have business because our profiles are for non-commercial use. I look at FB like […]

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