This past week, Pinterest rolled out a new look to Pinterest profiles. Let’s walk through all the changes to your updated Pinterest profile … plus I’ll share some tips on how to optimize your profile now, to take advantage of the 2018 Pinterest updates.
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Pinterest recently announced that they rolled out NEW profiles to everyone on the platform. First, let’s talk about what changed from Pinterest profiles in 2017 to the new updated 2018 Pinterest profile as of April 2018. Here’s a screenshot from a Pinterest profile in February 2018:
Comparing this screenshot to the new profile image above it, immediately I noticed that the old profile feels really bland and “white” compared to the new profile. Watch this video to see what’s new and different with your Pinterest profile:
The biggest change to the profile is the new tiled header, displaying images of your pins. You can now choose to feature pins from a particular board in this area or just feature your latest pins.
From a branding perspective, this change is very exciting! Via the header, you can visually communicate what followers can expect to see from your Pinterest account if they choose to follow you. And you don’t even have to make a graphic to do it; Pinterest is automatically populating the header with images from the board you assign to it in Pinterest.
But this new Pinterest profile header can also be problematic … if the pins on a board are not aesthetically pleasing (not “pretty”) or if they are not on-brand, this new header area can communicate the wrong message about what users can expect to see from you on Pinterest in the future. You might lose the opportunity to gain those new followers because they misunderstand your brand based on the header image.
Previously, your location information was smooshed between your website url and the description of your Pinterest account. Now location information is:
Local marketing and the local movement are huge for marketing in 2018 … could Pinterest be making a move to make location more of a factor in determining who to follow on Pinterest?
Previously, your website url was displayed in a bold font but in a small point size right above your Pinterest account description. Now, the url is displayed in a bold larger point size font to the left of the profile. Hopefully this means more clicks to our websites as people are scoping out our profiles to decide whether or not to follow.
All of the text on the profile is now in a larger point size, from the description to the location to the url. This makes it easier for users to see which means it’s more important than ever to clearly communicate your brand message with your Pinterest profile.
The description of your Pinterest profile is now displayed in a larger font, separated from the location and website url. It’s now a lot easier to read a Pinterest profile description so it’s super important to make sure this is updated in clear language that helps people understand what they can expect to find on your Pinterest account. This should not be your mission statement or brand statement. Think of the description as the place where you’d describe your Pinterest account to your mom or a friend; keep it simple and easy.
These tabs allow you to explore a user’s behavior on the platform in more depth than before. You can still see the followers and following numbers by clicking on these tabs. But since the following numbers has been removed from the profile’s default, it is pretty safe to say that Pinterest is moving it’s focus away from following and putting it more prominently on reach and followers.
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I believe Pinterest made this change to help better communicate what followers can expect from a particular account. I think Pinterest is trying to place an emphasis on reach, brand messaging, and followers. Your Pinterest account now looks more like a portfolio rather than a place to collect ideas. With the roll out of the new Following feed last month and the larger follower number displayed on the red “follow” button, Pinterest is telling us that followers are now more important than ever.
I also believe that the skinnier board view and pin views looks a lot like how we view Pinterest on a mobile phone. I think Pinterest is focused on the mobile experience since 80% of Pinterest’s users access the site via mobile app.
With the new profile changes, it’s a good time to make sure your profile is optimized for growth and search. If you’re gonna be looking at it anyways, might as well hit that edit button and update your Pinterest profile!
Since the description is now easier to read, it’s super important to use the description to clearly communicate what people can expect to see from your brand or blog on Pinterest.
Don’t do this:
Make sure your profile image is up to date. Now’s the perfect time to check it!
When setting up the profile cover, you can choose to feature the latest pins from a specific board or the latest pins from your entire account. Should you choose a featured board or the latest pins for the profile cover?
Here’s how to decide:
The Pinterest board carousel displays when you click on the Overview tab, the default view on your Pinterest profile. You can choose to feature up to 5 boards in this carousel. To choose the boards:
Which boards should you feature on your board carousel?
Choose boards that communicate about your brand. Here are some ideas:
You can still follow someone the same way on Pinterest as you did previous to this new 2018 Pinterest Profile update. From their profile, click the red “follow” button to the right of their profile image.
While we’re talking about following, you should totally follow Smart Creative Social (that’s me!) on Pinterest. Visit my Pinterest profile and then click the red “Follow” button to follow me.
What do you think of the Pinterest profile changes? Let me know in the comments … or come on over to Facebook and let’s chat!
Pin this (I mean, seriously, you should pin this to your new spiffy Pinterest profile):
A craft industry professional for over 14 years, Jennifer Priest has been featured in major publications and online by the likes of Apartment Therapy and MSNBC. Jennifer's digital marketing consulting firm, Smart Creative Social, has a prestigious client list in the craft and hobby industry, connecting influencers with brands, developing digital marketing strategy, and guiding clients in creating a solid social media strategy for their brand.
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