About


Hello! I’m Jennifer Priest, the founder of Smart Creative Social, formerly Rainmaker Media Works.

I specialize in developing social media marketing and digital marketing strategy for businesses who want a strong online presence that will get results. Okay, I know, we all want results, right?

I enjoy working with brands, bloggers, and online business owners who embrace creativity and want to stand out from the crowd. From craft product manufacturers whose products are sold in the big box stores to online course creators to DIY bloggers to licensing artists, I’ve worked with them all. Each business has different challenges as some sell their products B2B, some sell online only from their own site, others sell on platforms like Amazon and etsy, some are bloggers who earn money from web traffic and don’t sell products, and yet others sell their products in-person from a craft fair table. The common thread is that each of these businesses wants to have an online presence that makes them stand out, makes their product sell, and brings results.

That’s where I come in.

My goal is to empower you to take charge of your online marketing, specifically social media marketing and working with influencers and content creators. That’s a mouthful … so let me explain:

What I do:

  • Social media ads – I’ll teach you the ropes of advertising on social media, with an emphasis on Facebook. Because well, that’s where the people are.
  • Social media strategy – I help you determine which social networks to be on (and why), what kinds of content you need to get your message across, and how to deliver that message while staying compliant with applicable laws and platform terms of service. Confusing? I’ll break it down for you on our calls so you can sound like an expert while explaining it all to your staff.
  • Social media systems and outsourcing – Someone needs to run all of your social media campaigns. I provide tools and resources as well as guidance to help you run the social media machine and outsource the work if needed.
  • Social Video Critiques and Strategy – get feedback on your videos, feedback on your content creator’s videos, and guidance for how to create the best videos for each social media platform.
  • Working with Influencers and Content Creators – I’ve worked as an influencer, content creator, and influencer program manager. I’ll teach you the ins and outs of working with content creators and influencers, how to create and maintain those relationships, and provide documents and other tools to help manage your program.
  • Email marketing
  • Platforms – I cover these platforms:
    • Social media:
      • Facebook
      • Instagram
      • YouTube
      • Twitter
      • Pinterest
    • Blog + Website:
      • WordPress (really, there is no other *wink wink*)
  • General coaching – if you are a blogger, crafter, or artist looking for a kick in the pants to take your business to the next level and make more money, I’m the lady to call. We meet via video chat online for an hourly fee. Scroll down and fill out the contact form at the bottom of this page for more information.
  • Speaking – online or in-person, please fill out the contact form below with information about your event. I love events!

What I don’t do:

These are services I’ve been asked to provide in the past that I don’t do. I’m straight-forward about what I can do, what I am good at, and what I can’t do. If I am going to work with you, I want to have positive results every time for you and your business. If I can’t do something you need, I will do my best to refer you to someone who can help.

  • Ads – I do not do ads management outside of ads on social media. I can recommend people to help you take your ads to the next level. I’m the first step in getting a solid footing and understanding of social media ads. And I don’t do google ads or any other type of ads management or consulting.
  • Website development – I don’t build sites or fix widgets or move sites, however, I can recommend people to help you with that. I have experience doing all of these things myself so if you want to discuss that process, we can hop on a general coaching call.

I tailor my services to each client based on your needs, business size, and goals to offer the best results possible for your unique business.

 

I have a small team who helps me with research and other office tasks remotely. You might hear me talk about the team from time to time but you will always be dealing with me directly and I will be the person crafting your social media strategy.

Let’s work together!

Please send me a message using the contact form below detailing your needs. Please provide links to your social media accounts and website if relevant.

Each program I offer is tailor-made to fit each client’s needs and goals. To get an idea of pricing, check out the Services page, where I detail a few options, however, the list is not exhaustive.

Phone: 909-312-0688

Facebook (send me a message): Rainmaker Media Works

About Jennifer

I bring over 14 years of experience in the arts & crafts industry to my approach to social media marketing and digital marketing. I intimately understand the consumer experience in the arts & crafts industry, the challenges faced by retailers, designers, and other solopreneuers in today’s market, and the nuances of B2B manufacturers creating relationships with consumers and retailers alike via social media.

A few years ago, I started applying my social media and digital marketing expertise outside the craft industry, to food, travel, and more. Now I work with clients from all types of industries, including a world-class soccer trainer, a best-selling author, and a horseback riding expert!

Since the age of nine years old, I’ve been a crafter and entrepreneur, selling handmade earrings at craft fairs and running a pony ride stand in my small town. When I went into college, I started selling CDs, antiques I sourced from estate sales, and brand name kids’ clothes on ebay. In 2003, I officially entered the craft industry, teaching classes at stores and events nationwide as well as online. I joined the Association for Creative Industries (AFCI), the trade organization for the craft industry, in 2011.

Marketing was essential to my success on ebay during my college years but in 2003 is when I really started taking things seriously and entered the world of email marketing. I was awarded and recognized as a Constant Contact All-Star 6 years in a row due to the high open rates and success of my email marketing strategy.

Email marketing worked great for my business until 2007 when customers started asking me to sell my products on etsy and to set up a website where they could see my classes any time. I set up a Facebook account and started my first blog that year. I then made it my mission to embrace new technology and marketing methods in the promotion of my own businesses of teaching online and in-person classes, selling on etsy and at craft fairs, and blogging for my own site and for others.

People started to see what I was doing and started asking for help. In 2009, I started offering consulting and coaching services to help others with their online marketing. Since then, via Rainmaker Media Works, I have helped hundreds of crafters and business owners learn how to market their businesses using social media platforms like Facebook, via email marketing, and through blogging.

I stopped teaching in-person craft classes in 2013 (and stopped online craft classes in 2014) so that I could focus on helping businesses achieve success with their digital marketing and social media presence.

As part of that effort, I have presented at the Craft & Hobby Association (now AFCI) trade shows, at blogging conferences such as Alt Summit, and with other craft and art focused organizations such as the Academy of Handmade Artists & Supporters and Craftcation. I co-authored a book on Snapchat strategy, The Snapchat Hustle, and have been featured on numerous podcasts, websites, and webinars as an expert in my field.

I invest in attending social media conferences, reading the latest literature, and participating in masterminds with some of the world’s top bloggers and marketers in order to bring my clients (that’s YOU!) the best strategies and tools for social media and digital marketing. I am constantly testing strategies and tools on the multiple social media accounts I run for my own businesses so that I can roll them out to clients with confidence. I keep things real and honest because I am absolutely invested in your success.

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